Fragrance,
Reimagined.
GGE is an Indian fragrance brand founded by Ankit Gangwar, created for people who believe that discovering a great fragrance should feel exciting, personal and accessible.
ABOUT GGE
A fragrance brand built around discovery.
GGE Perfumes was created with a simple belief: fragrance is more than something you wear. It is part of how you express yourself.
Whether you prefer something fresh and effortless, warm and inviting, deep and intense, or completely different from what you usually wear, discovering the right fragrance should be an experience.
GGE exists to make that experience easier to explore — with a growing collection of fragrances designed for different personalities, occasions and moods.
Why
GGE?
It started with a question:
Why should exploring different fragrances have to feel so expensive?
That question became the starting point for GGE.
Founder Ankit Gangwar developed GGE around a genuine interest in fragrances and the idea that more people should be able to explore different scent profiles without feeling restricted by the price of a traditional fragrance wardrobe.
Instead of thinking of fragrance as a single purchase, GGE looks at it as a journey — discovering new notes, trying different styles, finding what suits you and eventually finding the scents you keep coming back to.
From the brand identity and online store to the fragrance collection and customer experience, GGE is being built step by step with the same idea at its centre: make fragrance discovery more accessible and more personal.
THE FOUNDER
Ankit
Gangwar.
Founder, GGE
Ankit Gangwar is the founder of GGE, an Indian fragrance brand built around the idea of making fragrance discovery more accessible and enjoyable.
Ankit started GGE with a strong interest in perfumes and the world of fragrance. What began as an idea gradually became a brand — with the goal of creating a fragrance house that people could explore without making the experience unnecessarily complicated.
As the founder, Ankit has been involved in shaping GGE from the ground up — from the brand's identity and fragrance direction to the website, presentation and overall customer experience.
The long-term goal is simple: build GGE into a fragrance brand with a diverse collection of scents that gives people more freedom to discover what they genuinely enjoy wearing.
Fragrance is personal. It should be about what you love wearing — not simply what a price tag tells you it should cost.
ANKIT GANGWAR — FOUNDER OF GGEOUR PHILOSOPHY
Your fragrance
should feel like you.
Explore
Discover different fragrance families, notes and scent profiles instead of being limited to just one style.
Experiment
Your fragrance can change with your mood, your outfit, your surroundings and the occasion.
Find Yours
Keep exploring until you find the fragrances that feel naturally connected to your personality.
We're only
getting started.
GGE is being built with a long-term vision: to grow into a fragrance house with a diverse collection of perfumes for different people, personalities, moods and occasions.
The collection will continue to evolve as GGE grows, with new fragrances and new ways for customers to discover scents that fit their individual style.
The aim isn't to make fragrance complicated. It is to give people more freedom to explore it.
WHAT WE BELIEVE
Accessibility
Fragrance discovery should be approachable and enjoyable for more people.
Choice
Different people need different fragrances. More choice means more room to discover your own style.
Curiosity
Trying something new is part of finding the scents you truly love.
Purpose
Every part of GGE is being developed with the fragrance experience and the customer in mind.
About Ankit Gangwar
Ankit Gangwar is the founder of GGE, an Indian fragrance brand focused on creating an accessible and enjoyable way for fragrance lovers to discover perfumes.
Ankit founded GGE with the vision of building a modern fragrance brand with a growing collection of scents for different personalities, occasions and preferences.
From developing the brand and fragrance direction to building the online store and shaping the customer experience, Ankit continues to be involved in the development of GGE as the brand grows.
Discover a fragrance
that feels like yours.
GGE is still at the beginning of its journey — and we're building it one fragrance, one idea and one customer at a time.
GGE — Founded by Ankit Gangwar